Archive for February, 2006

What can we do to make our website successful?

Sunday, February 5th, 2006
  • You need a clear idea of what you or your organization are trying to accomplish. If you are a non-profit (e.g. an art association or a little league) then you may want the website to publicize your organization and/or communicate (events, schedules, announcements) with your members. If you run a small business you may want to publicize your products or services more widely. If you are an individual artist, you may want to use the website as an online portfolio of your art… Or you may want to publicize your work to the whole world.
  • You need good, interesting, useful, appealing content. The website is ultimately about you and your organization, products, services, art, whatever and you have to give us good descriptive text, drawings, photographs that we can use to get that across to the people that will visit the site.
  • You need to get your website listed elsewhere on the web, e.g. local business directories or art associations. This helps with getting your website found by people surfing the web. We will help get the site indexed by the search engines but these sort of incoming links help your rankings with the search engines.
  • You need to read and respond to your email. People do not expect an instantaneous response to an email but they do expect one within 12 to 24 hours.

You need to have a good business model to start with. A website is not a magic bullet. The most successful websites we have built were for customers who had already established that there was a market for their products or services. The website then substantially increased their business.